Winning with the taste of rice. ‘Hwanggeum Yechan’ getting closer to consumers.

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The National Institute of Food Science and Technology under the Rural Development Administration (Administrator Lee Seung-don) announced that it will operate a pop-up store near Pusan National University* from October 30 to November 21 to promote the consumption of ‘Hwanggeum Yechan,’ a product developed in collaboration with the Busan Agricultural Technology Center. *16, Geumjeong-ro 68beon-gil, Geumjeong-gu, Busan. On this day, visitors can taste rice balls and rice salads made with ‘Hwanggeum Yechan,’ and citizen participation experience programs such as the ‘Hwanggeum Yechan Gourmet Feast’ and ‘Rice Krispy Snack Making’ will also be held. This is an enhanced version of the menus showcased by famous restaurants at the ‘Menu Evaluation for Developing Gourmet Content Using ‘Hwanggeum Yechan’’ held last August…

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