Growth of the Tea Market and the Speed of Distribution of Domestic Black Tea Varieties

Agriculture, Fisheries & Livestock News농수축산신문

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[Farm, Livestock and Fisheries News = Reporter Shim Mi-jin] As the global matcha market and domestic tea consumption grow rapidly, the Rural Development Administration (Administrator Lee Seung-don) is moving to expand the distribution of domestically-bred tea plant varieties. The plan is to transition the cultivation structure from traditional and foreign-introduced varieties to domestically-bred varieties suited to Korea's climate and soil, thereby enhancing the competitiveness of the domestic tea industry. The global matcha market is projected to grow at an average annual rate of 7.1%, from $5.1 billion (approximately 7 trillion won) last year to $8.9 billion by 2033. The domestic green tea liquid tea sales also doubled, increasing from 9.7 billion won in 2020 to 19.1 billion won in 2024. In line with this, the Rural Development Administration held a meeting on the 17th and 18th

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