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Beer Cocktails, Early Recruitment and Flavor Clarity Will Capture Gen Z Consumers, per Southern Glazer’s Report

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Millennial and Gen Z consumers are expected to be the largest contributors to bev-alc spending among all generations by 2035, according to a July Numerator report. That means bev-alc suppliers have less than a decade to capture the loyalty and attention of these consumers if they want to capitalize on those dollars.

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